Turin-born Sergio Dogliani is the inventor of the Ideastore, innovative public libraries that have sprung up in the suburbs of London. These unusual glass buildings, where one can eat, chat and even use one's cell phone, let readers look outside and above all, let them be seen from the outside, living testimonials to the pleasures of reading. The Tower Hamlets, one of the 32 boroughs in London, between the City and the Thames, was the location chosen for the first Ideastore. This is the poorest borough in the nation in terms of average income, and its over 200 thousand residents live in rather crowded conditions. But it is also the home of multinationals, with the commercial area of Canary Wharf attracting over 100 thousand workers, most with incomes far above the local and national averages. A typical locus of contradictions: 49% of the population belongs to an ethnic minority. Dogliani, who oversees the existing centers while others are still under construction, is the man who put books in immigrants' hands. Of course, he is an immigrant himself, having "fled" Turin in 1984. In London, in just a few years he became director of municipal programs teaching foreign language, English, literature and computer science in Tower Hamlets. Visitors to the Ideastores in Towers Hamlets have almost doubled in a few years.